Incentive/Rebate Website
One way to get visitors to buy products and services through your affiliate website is to
offer them some kind of financial incentive. Building a rebate site requires more work
than a typical affiliate site because you need to build some kind of tracking mechanism to
compensate people who buy through your affiliate links.
Most merchants who compensate affiliates for sending leads discourage incentivised
traffic because the quality of the lead tends to be lower than a lead without financial
motivation. For example, a visitor may happily accept your $5 offer to complete a car
insurance application – even though they have no intention of signing-up for car
insurance.
Another thing you need to be aware of is product returns. If you issue payments before
the affiliate commission is locked or paid to you, the customer could return the product,
cancelling out your commission.
For an example of a top affiliate rebate site visit Super Affiliate David Lewis’ site,
CashBaq.com – www.cashbaq.com
Hybrid Website
There are no hard and fast rules about what your website needs to look like, or what
content it should have. The examples above are merely suggestions. For example, you
could do a directory website that features reviews and product comparisons. Whatever
promotion strategy you use, just remember it needs to be focused on a single topic or
category.
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